ULTAUlta Beauty, Inc.
Consumer Cyclical · Specialty RetailNasdaqStockMkt cap $23.4B
Disclosed trades
19
0 in 30d · 0 in 90d
Politicians
10
Last trade Mar 19, 2026
Buys
6
$97K at range midpoints
Sells
13
$128.5K at range midpoints
Closing price · 365 days
Sep 24, 2025 – Sep 23, 2026
Monthly buys vs sells · 24 months
Counts of disclosed transactions
- Buys
- Sells (incl. partial)
Politicians who traded it
3 hold it now Estimated
| Politician | Seat | Trades | Buys | Sells | Bought (mid) | Sold (mid) | Last trade | Est. position Estimated |
|---|---|---|---|---|---|---|---|---|
| RDan Newhouse | House · WA-04 | 4 | 1 | 3 | $8K | $24K | Dec 11, 2025 | — |
| RDan Sullivan | Senate · AK | 3 | 0 | 3 | $0 | $24K | Aug 22, 2023 | — |
| DGreg Landsman | House · OH-01 | 2 | 1 | 1 | $32.5K | $8K | Aug 14, 2024 | $33.5K |
| RJohn R. Curtis | Senate · UT | 2 | 1 | 1 | $8K | $8K | Aug 5, 2022 | — |
| DLois Frankel | House · FL-22 | 2 | 0 | 2 | $0 | $16K | Sep 8, 2023 | — |
| DSusie Lee | House · NV-03 | 2 | 1 | 1 | $8K | $8K | Jun 23, 2020 | — |
| RMaria Elvira Salazar | House · FL-27 | 1 | 1 | 0 | $32.5K | $0 | Mar 19, 2026 | $33.1K |
| RMichael Guest | House · MS-03 | 1 | 1 | 0 | $8K | $0 | Nov 13, 2023 | $11.1K |
| RTony Wied | House · WI-08 | 1 | 0 | 1 | $0 | $32.5K | Feb 3, 2026 | — |
| DVal T. Hoyle | House · OR-04 | 1 | 0 | 1 | $0 | $8K | Sep 23, 2025 | — |
Recent trades
| Politician | Ticker | Asset | Type | Owner | Amount | Traded | Filed | Source |
|---|---|---|---|---|---|---|---|---|
| RMaria Elvira Salazar | ULTA | Ulta Beauty, Inc. - Common Stock (ULTA) | Buy | Self | $15,001 - $50,000 | Mar 19, 2026 | Apr 21, 202633d | Filing |
| RTony Wied | ULTA | Ulta Beauty Inc | Partial | Joint | $15,001 - $50,000 | Feb 3, 2026 | Mar 9, 202634d | FilingOCR |
| RDan Newhouse | ULTA | Ulta Beauty, Inc. - Common Stock (ULTA) | Partial | Spouse | $1,001 - $15,000 | Dec 11, 2025 | Jan 15, 202635d | Filing |
| DVal T. Hoyle | ULTA | Ulta Beauty, Inc. - Common Stock (ULTA) | Sell | Spouse | $1,001 - $15,000 | Sep 23, 2025 | Oct 10, 202517d | Filing |
| DGreg Landsman | ULTA | Ulta Beauty, Inc. - Common Stock (ULTA) | Sell | Spouse | $1,001 - $15,000 | Aug 14, 2024 | Sep 23, 202440d | Filing |
| DGreg Landsman | ULTA | Ulta Beauty, Inc. - Common Stock (ULTA) | Buy | Spouse | $15,001 - $50,000 | May 29, 2024 | Aug 14, 202477d | Filing |
| RMichael Guest | ULTA | Ulta Beauty, Inc. (ULTA) | Buy | Spouse | $1,001 - $15,000 | Nov 13, 2023 | Dec 11, 202328d | Filing |
| DLois Frankel | ULTA | Ulta Beauty, Inc. (ULTA) | Sell | Self | $1,001 - $15,000 | Sep 8, 2023 | Oct 10, 202332d | Filing |
| RDan Sullivan | ULTA | Ulta Beauty Inc | Sell | Joint | $1,001 - $15,000 | Aug 22, 2023 | Sep 22, 202331d | Filing |
| RDan Sullivan | ULTA | Ulta Beauty Inc | Sell | Joint | $1,001 - $15,000 | Aug 22, 2023 | Sep 18, 202327d | Filing |
| RDan Newhouse | ULTA | Ulta Beauty, Inc. (ULTA) | Partial | Self | $1,001 - $15,000 | Mar 17, 2023 | May 26, 202370d | Filing |
| RDan Newhouse | ULTA | Ulta Beauty, Inc. (ULTA) | Partial | Self | $1,001 - $15,000 | Sep 20, 2022 | May 26, 2023248d | Filing |
| RDan Newhouse | ULTA | Ulta Beauty, Inc. (ULTA) | Buy | Self | $1,001 - $15,000 | Mar 8, 2022 | May 26, 2023444d | Filing |
| DLois Frankel | ULTA | Ulta Beauty, Inc. (ULTA) | Partial | Self | $1,001 - $15,000 | Mar 16, 2023 | Apr 28, 202343d | Filing |
| RDan Sullivan | ULTA | Ulta Beauty, Inc. - Common Stock | Partial | Joint | $1,001 - $15,000 | Jan 10, 2023 | Feb 13, 202334d | Filing |
| RJohn R. Curtis | ULTA | Ulta Beauty, Inc. (ULTA) | Sell | Joint | $1,001 - $15,000 | Aug 5, 2022 | Aug 15, 202210d | Filing |
| RJohn R. Curtis | ULTA | ulta beauty, Inc. (ulTA) | Buy | Joint | $1,001 - $15,000 | Nov 8, 2021 | Nov 16, 20218d | Filing |
| DSusie Lee | ULTA | Ulta Beauty, Inc. (ULTA) | Sell | Joint | $1,001 - $15,000 | Jun 23, 2020 | Jul 10, 202017d | Filing |
| DSusie Lee | ULTA | Ulta Beauty, Inc. (ULTA) | Buy | Joint | $1,001 - $15,000 | May 8, 2020 | Jun 15, 202038d | Filing |
Insider activity Filed
Insiders
22
Retail-Retail Stores, NEC
Open-market buys · 90d
0
$0 bought
Open-market sells · 90d
2
$1.4M sold
Net · 90d
-$1.4M
-$1.8M net over 12 months · last Sep 17, 2026
| Date | Insider | Kind | Security | Shares | Price | Value | Post-holdings | D/I | 10b5-1 | Source |
|---|---|---|---|---|---|---|---|---|---|---|
| Sep 17, 2026filed Sep 21, 2026 | Kecia SteelmanPresident and CEO | Sale | Common Stock | −2,000 | $545.88 | $1,091,766 | 40,489 | D | — | 4 |
| Sep 11, 2026filed Sep 14, 2026 | Lorna Nagler | Sale | Common Stock | −600 | $537.31 | $322,388 | 7,168 | D | — | 4 |
| Sep 1, 2026filed Sep 2, 2026 | Brieane Lee Olson | Award | Common Stock | 271 | $0.00 | $0 | 271 | D | — | 4 |
| Sep 1, 2026filed Sep 3, 2026 | Kelly E GarciaChief Technology Officer | Award | Stock Option (right to buy)deriv. | 3,565 | $0.00 | — | 3,565 | D | — | 4 |
| Sep 1, 2026filed Sep 3, 2026 | Kelly E GarciaChief Technology Officer | Award | Common Stock | 2,933 | $0.00 | $0 | 5,083 | D | — | 4 |
| Jun 15, 2026filed Jun 16, 2026 | George R Mrkonic Jr | Sale | Common Stock | −383 | $475.84 | $182,247 | 2,404 | D | — | 4 |
| Jun 10, 2026filed Jun 11, 2026 | Mike C. Smith | Award | Common Stock | 404 | $0.00 | $0 | 2,667 | D | — | 4 |
| Jun 10, 2026filed Jun 11, 2026 | Gisel Ruiz | Award | Restricted Stock Unitsderiv. | 404 | $0.00 | — | 787 | D | — | 4 |
| Jun 10, 2026filed Jun 11, 2026 | Lorna Nagler | Award | Common Stock | 404 | $0.00 | $0 | 7,768 | D | — | 4 |
| Jun 10, 2026filed Jun 11, 2026 | George R Mrkonic Jr | Award | Common Stock | 404 | $0.00 | $0 | 2,787 | D | — | 4 |
Shares, prices and post-transaction holdings are exactly as reported on SEC Form 4. Net figures count open-market buys minus open-market sales only (awards, exercises, withholding and gifts are excluded).
Unusual activity Estimated
- 48Well timedFeb 3, 2026
Rep. Tony Wied's ULTA partial sale avoided a 23% drop over 30 days
Details
- Politician
- Tony Wied
- Ticker
- ULTA
- Asset
- Ulta Beauty Inc
- Tx type
- partial_sale
- Tx date
- Feb 3, 2026
- Filing date
- Mar 9, 2026
- Amount low
- $15,001
- Amount high
- $50,000
- Amount mid
- $32,501
- Disclosed range
- $15,001 - $50,000
- Reporting lag days
- 34
- Is whale
- No
- Entry date
- Feb 3, 2026
- Entry close
- 673.39
- Exit date
- Mar 18, 2026
- Exit close
- 520.65
- Forward return
- -22.7%
- Sign adjusted return
- +22.7%
- N trading days
- 30
- 55Exec buyMar 20, 2025
ULTA CEO Kecia Steelman bought $500K on the open market
Details
- Insider
- Kecia Steelman
- Company
- Ulta Beauty, Inc.
- Ticker
- ULTA
- Tx kind
- open_market_buy
- Tx date
- Mar 20, 2025
- Shares
- 1,440
- Price
- $347
- Value
- $499.5K
- Is 10b5 1
- No